Chap. 11 - Developing and Managing Products

Every year BMW develops new products and improve other products to keep with the moving world. For example the in 2008 they changed the head and tail lights to LED. All products developed are meant for a market, and every aspect developed into the car is at reason for the market best trying to sell to. Bmw also shows how even the sounds of the car show the quality of the car, they say how there sound is some what long and classical. They are now developing and new car to release in 2013, the BMW i3 (also called Mega City Vehicle). It will have an all electric range of 31 miles. It will also be a plug in to charge. The car will be 4 door, 4 passenger and will be a bit bigger than the 1 series. It will have a 134 horsepower electric motor running on lithium ion batteries. These cars will be manufactured in a new plant in Moses Lake, Washington, which costed 100 million dollars. The raw materials will be shipped from Japan, and cars will be shipped back to Germany where parts will be fabricated. The market for this new product will be in big cities around the world (US, France, Germany, and the UK).

Here BMW Compares there sound with Mini Sound.

Here they show the development of the BMW products and how it was done in 1984.