M3

M3

Wednesday, August 31, 2011

Chapter 1 - Mission Statement, Brief History

Bmw is a company that sells cars. BMW's mission statement is  "The BMW Group is the world's leading provider of premium products and premium services for individual mobility." They are saying that they make top of the line products, and they have top of the line services for cars and other vehicles. They are also stating that they are the best in the world at what they do. 


BMW started in the early 1900's in Bavaria, Germany. It was formed from 3 manufacturing company's that joined together. They were called Bayerische Motorenwerke. They started as a engine manufacturer for military aircraft. They were shut down because of the Treaty of Versailles after WW1. They later re-opened under the name BFW, later to be called BMW when they started to manufacture Motorcycles. In 1929 they started to make automobiles, and in 1936 they made there first sports car. Once WW2 started they started again to manufacture military supplies, after that it was downhill with making pots and pans to survive the business world. But in 1952 they were back in business of producing cars.

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