Bmw has had a target audience of mostly middle to high class older people. But, they have started to put there focus on new younger entrepreneurs rather than baby boomers. They are focussing on young people who are starting in business, and economically conservative. These are people who work and save there money in many ways. In this generation at factor to people in there 20's, 5 to 1 people say they want to own a business rather than be a top executive in another business. The consumers are growing rapidly because of telecommunications and net based transactions. People are increasingly having more access to information online like pricing, services, delivery time, and costumer satisfaction. Bmw is also changing there brand on there ads, because the one they have had has been there for 33 years. They are thinking the using the line "Performance Driving" is getting old. There new ads will be stated "The Ultimate Driving Machine", which will bring in more and younger consumers.
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