Bmw is a premium brand, they are looking to aim there new electric battery car, the i3 to middle class people in the biggest cities around the world. The car was actually first named as the Megacity vehicle (MCV). Bmw has never gone after third world markets, and if electric cars get popular in big cities, they will most likely be at the top of the market. Ulrich Kranz and his team working on the i3, have been studying for 4 years on the needs for people in "megacities". They've looked at cities like Shanghai, London, Tokyo and Los Angeles, studying the way people drive in those places.
The Bmw i3 is going into production in 2013, they are investing around $550 million dollars in production, and they will also create 800 more jobs. The i3 will be a four door car that can target urban middle class people. At low cost because of the lightness and small battery packs, people will be able to afford it. If the car ends up costing more than $30,000, it probably will not succeed.
Bmw is also putting a new branch in New York called Bmw I Ventures. They will be investing up to $100 million for new ways and ideas to clean up traffic and congestion in the streets. There first project is a mobile app that will show urban parking and public transportation, that will be called "My City Way".
Electric cars will have many advantages to urban cities, but in some cities people lack private garages where people will be able to charge there i3.
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