Bmw's consumers can be from kids who are just starting to drive to old business men. The Bmw 3 series has more costumers that are younger, because it is sports car. You can put your convertible down in the summer, and the luxury is better than ever. The 7 series would have a more prestiges costumer base, because it a luxurious car that any successful business man would like to sit in the back and be driven around in.
It can be said that the Bmw costumers chose to make the cars Eco-friendly. Bmw started the energy saving because they are seeing that there costumers are starting to be "green" just like the rest of the world. The fact that Bmw became energy sufficient, means that people would be saving more gas. Bmw would not sell products that don't have any consumers that will buy it.
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