Chap. 10 - Product Concepts

Bmw has many different products that serve the same needs but different specs and features to each of them. There different products are the 1 series, 3 series, 5 series, 6 series, 7 series, X3, X5, X6, and the Z4. They are all cars that have different and unique features. The 1, 3, 5, 6, and 7 are either sedans, coups, convertibles, some of them are also sports cars. The X series is an SUV type of car, which means a big car that has a lot of room and big trunk space. The Z is more of a sporty car which comes in convertible and is also only 2 seater, so it has no back seats. You can call these cars specialty products because they all serve different wants and needs. Consumers would look at these products because they are all fuel efficient and convenient cars. The BMW name has a fairly good reputation, when people buy there cars they know they are getting satisfaction. They have a luxury name and people know that there BMW will drive nice and smooth with minimum inconvenience.