Cont. Chapter 6 - Consumer Decision Making

Bmw's customers will decide if they want to buy a car if they are pleased with the way they are supplied to them, if and how they will use it, and whether or not and how they will dispose of the car when they are done. Bmw can supply you with a car by delivering it to you from the dealership. If the car is leased, you have free maintenance and services, you can also bring your car to a dealership and wash it for free. Bmw's can be small and convenient, or they can be big and spacious. So, people can decide if the car will have good use for them. The disposal of the car can be done by leasing the car, when the lease is up you give back the car. If you are buying the car and soon want to get rid of it you can usually sell it, unless you would like to donate it or throw it away, which most people wont want to just throw away a car.