Chap. 15 - Retailing

Recently, I have visited a BMW retail store in Eatontown, NJ. It is called Circle BMW. The reason I had to go to Circle BMW was because service was due for my mothers car (X5). At BMW servicing your engine is free for leases cars. They will also wash your car for free, with the car wash they have at the shop. The man at the front desk told me I would be out of there in 90 minutes, usually it would mean 120 minutes, but i was out of there 90 minutes. While the wait, I was browsing around the dealership checking out all the new cars they would have to offer. I was allowed to sit in any car and see how it felt. They also have a waiting area where there is free coffee, donuts, and magazines to read. At Circle BMW, they sell new and pre-owned cars, and lease cars. They also gave me a good estimate on how much it would cost to fix a minor damage that was on the car. As the service was finishing up, a representative introduced himself to me, and offered me free car washed whenever i come back.