Bmw spends plenty of work and time on advertisements. They advertise globally in places like the US, UK, etc.. The ads focus on Bmw's brand values. There advertisements are always evolving to the change in economic response, like environment, and competitors. They advertise on TV on new cars and campaigns. In 2002, Bmw put ads on the radio for the first time. They also advertise in magazines, news papers, and online, such as third party sites. Bmw has great product placement, in which the cars are in movies and TV shows. There cars and motorcycles have been placed in many different James Bond "007" movies. Bmw have started a campaign that is saying and telling people that Bmw id simply Joy. They produced a video ad showing all different age groups driving there Bmw's in sunshine with there hair blowing in the air. They go on to make a statement that says "What you make people feel is just as important as what you make, we make joy. They are wanting to show buyers that they are not making cars they are making joy.
This ad is showing how smooth and easy the car is.
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