Chap. 18 - Sales Promotion and Personal Selling

Bmw is a top brand that is always is trying to keep in touch with there costumers. They are always promoting sales on many of there cars and motorcycles. They will promote sales weather its on a new car to the market, or if its just the right season for the particular car. You will usually see there promotions on advertisements, in the store, or even on there website. They have many different promotions, most of them, like all car companies, are small and eye catching. Usual promotions for Bmw are zero downpayment, zero security deposit, no charge to excess wear and use, and delivery charges. But, a big promotion for them is free service maintenance for the first 4 years or on a full lease. This would mean free maintenance for your car, and for anyone who has a Bmw, would know that there is a light on the dashboard of the car that says "service due", which only Bmw maintenance can take off.