Chap. 10 - Product Concepts

Bmw has many different products that serve the same needs but different specs and features to each of them. There different products are the 1 series, 3 series, 5 series, 6 series, 7 series, X3, X5, X6, and the Z4. They are all cars that have different and unique features. The 1, 3, 5, 6, and 7 are either sedans, coups, convertibles, some of them are also sports cars. The X series is an SUV type of car, which means a big car that has a lot of room and big trunk space. The Z is more of a sporty car which comes in convertible and is also only 2 seater, so it has no back seats. You can call these cars specialty products because they all serve different wants and needs. Consumers would look at these products because they are all fuel efficient and convenient cars. The BMW name has a fairly good reputation, when people buy there cars they know they are getting satisfaction. They have a luxury name and people know that there BMW will drive nice and smooth with minimum inconvenience. 

Chap. 18 - Sales Promotion and Personal Selling

Bmw is a top brand that is always is trying to keep in touch with there costumers. They are always promoting sales on many of there cars and motorcycles. They will promote sales weather its on a new car to the market, or if its just the right season for the particular car. You will usually see there promotions on advertisements, in the store, or even on there website. They have many different promotions, most of them, like all car companies, are small and eye catching. Usual promotions for Bmw are zero downpayment, zero security deposit, no charge to excess wear and use, and delivery charges. But, a big promotion for them is free service maintenance for the first 4 years or on a full lease. This would mean free maintenance for your car, and for anyone who has a Bmw, would know that there is a light on the dashboard of the car that says "service due", which only Bmw maintenance can take off.

Chap. 17 - Advertising and Public Relations

Bmw spends plenty of work and time on advertisements. They advertise globally in places like the US, UK, etc.. The ads focus on Bmw's brand values. There advertisements are always evolving to the change in economic response, like environment, and competitors. They advertise on TV on new cars and campaigns. In 2002, Bmw put ads on the radio for the first time. They also advertise in magazines, news  papers, and online, such as third party sites. Bmw has great product placement, in which the cars are in movies and TV shows. There cars and motorcycles have been placed in many different James Bond "007" movies. Bmw have started a campaign that is saying and telling people that Bmw id simply Joy. They produced a video ad showing all different age groups driving there Bmw's in sunshine with there hair blowing in the air. They go on to make a statement that says "What you make people feel is just as important as what you make, we make joy. They are wanting to show buyers that they are not making cars they are making joy.

This ad is showing how smooth and easy the car is.

Chap. 15 - Retailing

Recently, I have visited a BMW retail store in Eatontown, NJ. It is called Circle BMW. The reason I had to go to Circle BMW was because service was due for my mothers car (X5). At BMW servicing your engine is free for leases cars. They will also wash your car for free, with the car wash they have at the shop. The man at the front desk told me I would be out of there in 90 minutes, usually it would mean 120 minutes, but i was out of there 90 minutes. While the wait, I was browsing around the dealership checking out all the new cars they would have to offer. I was allowed to sit in any car and see how it felt. They also have a waiting area where there is free coffee, donuts, and magazines to read. At Circle BMW, they sell new and pre-owned cars, and lease cars. They also gave me a good estimate on how much it would cost to fix a minor damage that was on the car. As the service was finishing up, a representative introduced himself to me, and offered me free car washed whenever i come back.

Cont. Chapter 6 - Consumer Decision Making

Bmw's customers will decide if they want to buy a car if they are pleased with the way they are supplied to them, if and how they will use it, and whether or not and how they will dispose of the car when they are done. Bmw can supply you with a car by delivering it to you from the dealership. If the car is leased, you have free maintenance and services, you can also bring your car to a dealership and wash it for free. Bmw's can be small and convenient, or they can be big and spacious. So, people can decide if the car will have good use for them. The disposal of the car can be done by leasing the car, when the lease is up you give back the car. If you are buying the car and soon want to get rid of it you can usually sell it, unless you would like to donate it or throw it away, which most people wont want to just throw away a car.

Chap. 6 - Consumer Decision Making

Bmw's consumers can be from kids who are just starting to drive to old business men. The Bmw 3 series has more costumers that are younger, because it is sports car. You can put your convertible down in the summer, and the luxury is better than ever. The 7 series would have a more prestiges costumer base, because it a luxurious car that any successful business man would like to sit in the back and be driven around in. 

It can be said that the Bmw costumers chose to make the cars Eco-friendly. Bmw started the energy saving because they are seeing that there costumers are starting to be "green" just like the rest of the world. The fact that Bmw became energy sufficient, means that people would be saving more gas. Bmw would not sell products that don't have any consumers that will buy it.